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Fishing is unnecessarily complicated…

Especially when you’re just starting out. Or worse, getting back into it only to discover…

Your mom or dad did all the work setting you up.

How do you tie that knot again?

What bait should I use?

Where should I cast?

The list goes on…

Thankfully, we’ve put together guides that will help you catch more fish, build your confidence on the water, and not hurt your wallet.

How We Help

Learn Your Fishery

We have articles on most of the commonly targeted fish so you can learn how they behave.

Get the Right Gear

We’ve created gear review guides that help you pick the right gear for your skill level and targets.

Share With the Community

Share the stoke with a community of friendly people who like catching fish.

Meet the Team

Jon Stenstrom fishing

Jon Stenstrom – Founder and Angler/Spearo

I have a deep love for fishing…but I’m no expert. I’m always striving to get better and I hope through this site I can share what I learn.

I can’t do this alone.

I’m always looking to meet cool people who also share a love for fishing so we can compare notes and hopefully meet up on an excursion to find the best fish around the world.

Whether you like spearfishing, deep-sea fishing, fly-fishing, surf fishing, or any other type, I’m down to go.

Reach out if you have any cool tips worth sharing. If you want we can even share it on the site for others to improve everyone in our community.

What’s my favorite fish?

White Sea Bass. They are a challenge to spear in SoCal.

What’s my favorite fishing spot?

Bahia de Los Angeles in Baja.

What’s the most unique fish you’ve caught?

A Giant Mekong Catfish around 120 pounds in Bangkok, Thailand.

Dr. Milton Love, Professor at UC Santa Barbara

Professor Love runs the Love Lab at UC Santa Barbara.

He’s an expert in rockfish and other fish that populate the West Coast of California.

Check out the podcast episode we recorded together to learn more about what Milton’s been up to here.

Milton is also the author of a number of fish books including Rockfishes of the Northeast Pacific, Certainly More Than You Want to Know About the Fishes of the Pacific Coast, and A Guide to Rockfishes, Thornyheads, and Scorpionfishes of the Northeast Pacific.

If you’re interested in learning more about your local Pacific fish, be sure to check out his books!

The Coach, Expert Fisherman

The Coach needs no introduction.

He’s been fishing for decades and has done everything from deep-sea fishing, surf fishing, freshwater fishing…you name it, he’s done it.

A legend in San Diego. He has a plethora of disciples that can tell you how they went from catching a few fish to being dangerous on the water.

A true honor to have The Coach’s wisdom. One of the nicest guys out there fishing today.

If you see him, say hi!

Check him out on the various forums here.

Sean Woodburn, Expert Surf and Fly Fisherman

Sean is on the left.

Sean is on the left.

The guy next to him is the multiple world-fly fishing championships and is the Captain of the Czech National Team, Jiri Klima. On the other end is Mike Dykstra of the Dutch team.

Sean is an expert surf caster and fly-fisherman. He’s an amazing guy who fishes out of Oregon. He’s been kind enough to edit some of the articles to help make sure they are accurate.

Articles that have been edited by Sean will be noted and made clear.

 Al Schneppershoff III, Spearfishing Expert

Al is a spearfisherman.

He has been teaching spearfishing for over twenty years.  He has a proven track record as a successful spearfisherman as well as teaching and training others in the sport.  He has also had many divers spear their first white sea bass and yellowtail while under his tutelage.

He once held a world record for the yellow snapper, and previously held the world record for the yellowtail.  He won the Long Beach Neptune’s Blue Water Meet.  In 1987, he was on the first-place team and finished second individually twice in the Pacific Coast Championships.

He has chartered spearfishing excursions down to Baja, California for over 15 years, where he has taken less experienced divers and taught them how to spear big fish, such as yellowtail, white sea bass, groupers, etc.  Many of these spearfishermen have come back from these trips with bigger fish than they’ve ever speared before.  A good portion of them also has gone on to become great spearfishermen in their own right.

James Brandon, Writer & Fishing Expert

James Brandon has been fishing and enjoying the adventure for over 14 years, with San Diego, California as his best spot.

He likes any animal under the sea, but has a reserved interest in Sharks. 

He is a staunch enthusiast of the aquaculture, fishing, environmental, and food industries, with advanced research and training from the Centre for Aquaculture and Seafood Development (CASD). When he isn’t fishing, he likes to write or play baseball.

Jacob Pelle, Writer, Fishing Expert & Outdoorsman

Jake Pelle is a third-generation outdoorsman, Eagle Scout, and college student.

He grew up fishing ponds and rivers in South Louisiana and Mississippi and graduated to fishing brackish/marsh and coastal waters for Redfish, drum, and Speckled Trout. 

When not in the classroom or on a flat range, he can be found with rod and reel in hand searching for the next greatest fishing hole in south Louisiana.

Gift Elvine, Writer, Aquaculture Enthusiast & Fish Farmer

Gift Elvine is a graduate in animal welfare and behavior, a third-generation fish keeper, and an experienced content writer.

Being an aquaculture enthusiast and passionate about fish, he has been practicing fish farming for about 3 years now. 

On this blog, he shares a lot of information about fishing that will help people make fishing a reality.

Chris Oh, Writer & Spearfishing Expert

Having grown up near the ocean in California, Korea, and Australia, and now living on the Mediterranean Coast, Chris has always been a stone’s throw from the ocean and can usually be found in it in his free time.

He picked up spearfishing as a way to connect to his natural environment in Hawaii six years ago and has been hooked ever since with added experience on the islands, California coast, and the Mediterranean.

If the waters are too choppy for a solid shore dive, you might find him off-the-shelf trolling or deep-dropping jigs.

Diana Nadim, Writer & Fishing Expert

Diana began fishing at the age of seven, as it has been a long-time family tradition.

Her dad was an expert angler, and he taught her fishing along with her two siblings. They used to go to the Bighorn River in Montana and Henry’s fork, Idaho. From catching small bullheads to catching strippers on the backwaters of Bighorn, she loves to get out in the wild and have a marvelous day on the water.

As a pragmatic person, she is obsessed with creating well-researched and practical guides and reviews of the best fishing methods and gear.

Daniel O’Neill, Writer, Fly, Predator & Saltwater Fishing Expert

Daniel specializes in fly, predator, and saltwater angling. He has practiced angling from a young age, quickly developing his knowledge of the fundamentals of fishing.

His angling journey began in Ireland, primarily targeting rainbow trout on a fly rod. His passion for angling grew extensively as he ventured into other forms of fishing.

He primarily targets freshwater and saltwater destinations in Ireland and the UK. His favorite catch to date was a 7lb / 3.6KG thick-lipped mullet from the Northern Irish coast—a prized fish to target on a fly rod. 

He is now the owner of DON Angling, a business that intends to inform and educate anglers on the best techniques, methods, and etiquette available.

Our Company

Our business is STROM Ventures, LLC. We’re located in Los Angeles, CA, but we operate remotely. If you’d like to contact us, our number is 858 – 598 – 4272.

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